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Corporate Art (English Edition)


EAN: 9791221059816 COD: WR3 Categorie: , ,


Can you invest in art to enhance a company’s brand? Corporate artist Arvedo Arvedi demonstrates, in this book, how the art system is part of the broader international economic system and how it can contribute to generate wealth. Corporate art has an extraordinary potential to enhance a product or service and leave an indelible mark on corporate celebrating events.

Globalization and digitalisation have broken down all geographical boundaries, therefore companies must face a fiercer competition.

Corporate Art, a powerful marketing and communication tool, makes the difference.

Through art, we communicate with a creative intelligence which, in the loom of culture, weaves the warp by plating the beauty of a business. Investing in the artistic field enhances the perception of the brand quality and optimizes the companies’ position in the market.

Arvedo Arvedi creates art by involving an international audience. A wonderful art for the deep and intense nature of this great painter of colours, so original for the material and archetypal technique that he uses.

With his works of refined communication, our corporate artist looks at the image of the entire company, introducing it as a hub of creativity, transformation, continuous generation of the new, thus effectively strengthening the commitment to support the social and identity, as well as economic, value of doing business.

About the Author:

ARVEDO ARVEDI was born in 1964 in Verona into a noble family, from which he inherited a passion for the arts, which he enriched interacting with artists of refined culture at international level.
In 1993 he discovered American pop art, but it was the meeting with John David Mooney from Chicago, who would become his master, that directed him towards other paths.
He collaborated with his master on several international public art projects: Stardance for the 1996 Atlanta Olympics; Light Muse for the 150th anniversary of the Chicago Tribune newspaper, Gate for the 3rd Millennium on New Year’s Eve 1999/2000 in Malta; Spiral Galaxy for the Adler Planetarium in Chicago.
In Italy he develops the Arte da Vestire project as a Corporate Artist and took part to the environmentalist project La Casa dei Pesci.
Since 2020 he has been the official artist of COMMODORE Industries for the relaunch of the brand.